Piaget Announces Jessica Alba as The New Face of its Possession Collection

Building on the success of its previous collaborations, Swiss jeweler Piaget has tapped Jessica Alba, one of Hollywoods most popular and beautiful stars to be an ambassador for its Possession collection of jewelry.

Known for her starring roles in Fantastic Four, Sin City, Valentines Day, The Killer Inside Me, Little Fockers, as well as the hit TV show Dark Angel and the upcoming Spy Kids 4: All the Time in the World, Jessica Alba has captivated audiences with her natural beauty and charm. Her memorable performances have earned many awards and a Golden Globe nomination, and she regularly graces the covers of top fashion magazines around the world. Jessica is also a devoted wife and mother and actively supports numerous important causes and charities, including Baby2Baby and Safer Chemicals Healthy Families.

To create the new imagery for the Possession collection, Piaget commissioned one of the worlds great photographers, Patrick Demarchelier. Known for his glamorous fashion photography and stunning portraiture, Patrick was the perfect choice for the campaign. For styling, Piaget tapped celebrity stylist and rising star, Brad Goreski, who teamed up with make-up artist Lauren Andersen and hair stylist, Renato Campora. 

Together the team created six distinct lookssix gorgeous images, each showing a different side of Jessica. Whether shes chic and casual in a soft, relaxed sweater or looking sexy, sharp and sophisticated in a leather blazer, Piagets Possession jewelry provided the perfect accent. Layered pieces along with the mix of white, yellow and rose gold give a fresh, modern feel. 

In what is surely the campaigns more glamorous image, Piaget presents a black and white portrait of Jessica wearing a dazzling white gold and diamond Possession cuff, earrings and ring.

The full collection of iconic images will be debut on Piagets web site and Facebook page on April 27th. A series of exclusive behind-the-scenes videos, chronicling the campaign photo shoot is also available for viewing on the sites and on youtube.com.