Brushing off controversy over its use of fur, luxury brand Fendi launched its fall and winter fashion line-on a large man made island in Seoul to highlight its--creativity.
Models showing Fendi's new collection, including-the Italian fashion house's signature fur items, strutted down the catwalk as hundreds of celebrities, guests and journalists watched what was only Fendi's second ever show in Asia.
"We don't do shows just-to do shows. We don't do shows to repeat what we showed in Milan," said Fendi CEO Michael Burke of the Thursday event.
"If we're going to do a fashion show, it has to be something noble, innovative, creative and sometimes risky. We like-that. There's no creativity without risk."
But Fendi's journey to-the launch on the world's largest artificial "floating island," itself unveiled less than a month ago, was far from easy.
Models showing Fendi's new collection, including-the Italian fashion house's signature fur items, strutted down the catwalk as hundreds of celebrities, guests and journalists watched what was only Fendi's second ever show in Asia.
"We don't do shows just-to do shows. We don't do shows to repeat what we showed in Milan," said Fendi CEO Michael Burke of the Thursday event.
"If we're going to do a fashion show, it has to be something noble, innovative, creative and sometimes risky. We like-that. There's no creativity without risk."
But Fendi's journey to-the launch on the world's largest artificial "floating island," itself unveiled less than a month ago, was far from easy.
