Ferrari launched its first dealership in India on Thursday, seven years after it entered China but with the same aim of satisfying demand for flashy cars from the growing class of Asia’s super-rich.
The full range of sports cars from the Italian manufacturer will be on sale, with the cheapest model, the California, priced at 22 million rupees (485,000 US dollars) after punitive import tariffs of more than 100 percent are applied.
“We decided that after 2010 India was ready for Ferrari,” group chief executive Amedeo Felisa told reporters at the launch of the dealership in central New Delhi.
