Inspired by the makeup brand's popular makeover books, MakeUpYourMind.com launched May 6 invites beauty fans to upload their looks in the hopes of winning a trip to New York fashion week and other prizes.
In order to participate, aspiring makeup artists need to connect via their Facebook accounts in order to share their interpretations of ten different Nars looks. "Follow the steps and create your own expression of the look," it says on the website, but: "No two people are alike, so let your individual beauty and creativity show."
The community can then vote on favorites, clicking a heart-shaped button, with the most popular winning a trip to New York City for fashion week for two people, including hotel, backstage access to the shows, fine dining, and a makeup consultation at the NARS flagship boutique on Bleecker Street. Submissions are open through August 31.
Nars launched its first Makeup Your Mind book in 2001, and while that one still focused on celebrities and models, the two following books showed "everyday people...made up to look extraordinary."
Beauty brands are increasingly launching interactive destinations that are detached from their original websites and online shops, with latest examples including Chanel and Dior.
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