
Saif Belhasa, Chairman of the Saif Belhasa and Sara Belhasa with Michel Adam president of Fashion TV.
Saif Belhasa Group wins the exclusive license of F Fashion in the entire Middle East. The agreement was signed in a big celebration in Majestic Hotel in Cannes, during the Cannes film festival between Saif Ahmed Belhasa, Chairman of the Saif Belhasa Group and Michel Adam, president of Fashion TV.
F Fashion is the fashion retail of the international channel Fashion TV, the world s leading Fashion channel that broadcasts over 132 countries and reaches over 300 million viewers. F Fashion has 55 stores and is rapidly expanding worldwide. The brand targets the young modern women with high self confidence. And will be launching with a unique collection tailored made for the MENA region.